The eternal question in this digital age is whether to invest in an app or a website. Several things speak for the advantages of an app, below we will go deeper into the topic so that it will be easier to take a stand. The most important thing to consider is that the number (still increasing) of mobile users today is greater than the number of stationary issues. Therefore, companies have realized the need to use mobile channels effectively to attract customers. They have started new activities via mobile websites and mobile apps. Big companies with big budgets can afford to stick with both mobile websites and apps, smaller companies may have to choose one of them. The choice between smartphone apps and websites depends on cost, usability, essential features and the audience they serve. Studies have shown that many users prefer mobile apps rather than mobile websites. But several other reasons make mobile apps better than mobile websites. For example, apps offer better customization where you can tailor customized communications to users based on their interests, location, usage behavior and more. ....read a full article.