The eternal question in this digital age is whether to invest in an app or a website. Several things speak for the advantages of an app, below we will go deeper into the topic so that it will be easier to take a stand.
The most important thing to consider is that the number (still increasing) of mobile users today is greater than the number of stationary issues.
Therefore, companies have realized the need to use mobile channels effectively to attract customers. They have started new activities via mobile websites and mobile apps.

Big companies with big budgets can afford to stick with both mobile websites and apps, smaller companies may have to choose one of them. The choice between smartphone apps and websites depends on cost, usability, essential features and the audience they serve.

Studies have shown that many users prefer mobile apps rather than mobile websites. But several other reasons make mobile apps better than mobile websites. For example, apps offer better customization where you can tailor customized communications to users based on their interests, location, usage behavior and more.

Successful experience

Customization is crucial to making a mobile user experience successful. With apps for smartphones, it is easy to serve users with personal experience.
Take gambling for instance, since the entrance of apps, the gaming experience at online casinos has improved greatly. An example is Slottyvegas slot games where the gaming machines come into their own via the app, it is easy to scroll and choose and the graphics are still a step better than using the web browser on the smartphone.

Also, it is now easier than ever to play online games.
Apps for smartphones give the opportunity to let any user set their personal preferences based on which users are to be served with customized content. Apps can also track and observe user engagement and use it to offer customized recommendations and updates to users. But that's not all, they can also identify a user's real-time location to provide geographically specific content.

A new way for marketing

Apps also provide an increased opportunity for marketing directly to consumers. In recent decades, email has been the most used communication tool for companies. But some have largely abused it to reach its users. As a result, email has lost the effectiveness as click-through rates have constantly dropped. In an app, there are two types of messages, called push notifications and app messages. Both are interesting options for communicating with app users in a less intrusive way.

Messages in the app are notifications that you can only get if you open the app.
Push notifications, on the other hand, are the notifications that users can receive regardless of what activity they perform on their mobile devices. There have been cases where the push medium of the message has delivered click-through rates of up to 40 percent.
Mobile apps also come with the advantage of being able to use features on a mobile device such as the camera, compass, phone calls, contact list, GPS and more.