Toyota Motor Sales USA unveiled the all-new next-generation Highlander and Highlander Hybrid mid-size sport utility vehicles (SUV) at a press conference today at the 2007 Chicago Auto Show. The 2008 Highlander is significantly larger, roomier and more powerful than the vehicle it replaces. Yet its fuel efficiency will be virtually unchanged. It is noticeably quieter, smarter, with improved versatility and ride comfort. It will offer the highest level of standard safety equipment in a segment where safety is at the top of purchase considerations. And, it's all wrapped in a package designed for buyers who want to stand out and make a statement.

Highlander will have no equal to its comprehensive list of standard safety features. It will provide a segment-leading total of seven airbags, including a driver's knee airbag and roll-sensing side curtain airbags for all three rows. As with all Toyota SUVs for the last three years, Highlander will provide Toyota's STAR safety system, featuring: anti-lock brakes, traction control, electronic brake-force distribution, brake assist, and for the first time, enhanced vehicle stability control, with electronic power steering. On all models except the base models, it will provide a stand-alone backup camera with a multi-information screen, not tied to a navigation system. And, Highlander will have the distinction of being the first Toyota division vehicle to feature both active head restraints and a new hood and fender system designed to crumple on impact with a pedestrian. Pricing has not yet been announced for the new 2008 Highlander Hybrid, but expect modest price increases over the 2007 model. The 2007 model retails between $32,490 for a FWD Highlander Hybrid Base to $36,550 for an AWD Highlander Hybrid Limited.