The Top 10 Highest Paid YouTube Stars: 2018 Edition - [internet]
07:19 AM EST - Dec,05 2018 - post a comment
Forbes has created a top 10 list of the highest paid YouTube Stars
in 2018. Five of the slots are occupied by channels that play video games. The number one channel features an 8 year old that reviews toys and now has his own line of merchandise at Walmart. Ryan ToysReview - $22M. Jake Paul - $21.5M. Dude Perfect - $20M. DanTDM - $18.5M. Jeffree Star - $18M. Markiplier - $17.5M. Vanoss Gaming - $17M. Jacksepticeye - $16M. PewDiePie - $15.5M. Logan Paul. - $14.5M.
Don't think watching someone play PS4 sounds like fun? Markiplier's 22.4 million YouTube subscribers, with their 10 billion video views of his work, beg to differ. Indeed, Fischbach is one of five gamers on this year's list. The top 10 YouTube stars earned an aggregate $180.5 million this past year, up 42% from 2017. It pays to play: Compared with other common YouTube categories, such as scripted comedy or elaborate pranks, gaming clips can be produced and edited quickly; some gamers post new footage daily. More posts mean more viewers, naturally—and more ad dollars. (The going rate for top online talent, Forbes estimates, is about $5 per thousand views.)
It helps, too, that the same young viewers who eschew television in favor of YouTube are bonkers for video games. “Ten to 15 years ago, gaming wasn't cool. You didn't game because it was cool, you gamed because you loved it,” says David Huntzinger, a digital-talent agent at WME. “Now you have Drake going on Twitch and playing Fortnite, and [professional] athletes in the locker room saying they can't stop playing Xbox—it's what these kids are living and breathing.”