Samsung hopes to differentiate its smartphones from its competitors' phones by using more curved displays. Samsung is on track to record a huge loss in profit for the year thanks to weaker-than-expected sales of phones such as the Galaxy S5 and Note 4. It has also lost ground to low-cost competitors in markets such as China. Now that big-screened phones are a healthy device category, Samsung is looking for different wants to set its products apart. One way it will do that is to use curved displays, such as the one on the Galaxy Note Edge. "A change in the platform can bring about a variety of new considerations," said Note Edge designer Kim Nam-su. "I think a curved screen is a big solution for overcoming those [competitive] challenges." Reuters suggests Samsung's ability to mass produce curved displays at a lower cost than its rivals gives it an advantage in this respect. The Note Edge is set to go on sale in the U.S later this month. Samsung also plans to resurrect sales of mid-range devices.