Samsung Pay has launched mobile payments in South Africa, bringing the total number of markets served to 24 across six continents. Samsung has partnered with some 2,000 banking and financial institutions to serve as many people as possible. Samsung Pay supports online purchases in 15 markets, transit cards in five markets, loyalty and membership cards in 20 markets, ATM transactions in five markets, and Samsung Rewards in 10 markets. Samsung Pay has been integrated into Samsung's Bixby voice assistant, allowing people to make purchases at some merchants with a voice request. Samsung Pay relies on both NFC and MST (magnetic stripe) technology, which makes it compatible with more payments terminals than an NFC-only service such as Apple Pay. Samsung says Samsung Pay has surpassed 1.3 billion transactions. The tap-and-go functionality is available to the new Samsung Galaxy Note9 and Galaxy Watch, as well as many of Samsung's older high-end phones.