UK-based New Medium Enterprises (NME) has developed the Versatile Multilayer Disc (VMD), a new optical-based format capable of storing 20GB of data. Unlike HD DVD and Blu-ray Disc, VMD is a red-laser technology that achieves its storage capacity by using a greater number of layers. VMD is precisely the same size and thickness as DVD. However, while DVD technology utilizes two layers of a disc, VMD technology has conceived multi-layering, where up to 5GB can easily be stored on each layer. NME will officially demonstrate its true HD VMD 20 (GB) disc playback with an 'off the shelf' DVD drive equipped with HD VMD PC playback software, along with its new HD VMD media player. The proprietary PC drives will go on sale in Q3 07. VMD is currently being adopted by content providers and distributors in 12 regions worldwide, including Brazil, Central Europe, China, France, Germany, Iceland, India, Japan, the Middle East Russia, Scandinavia and the United States.