/?pid=new-audio-ads-can-target-one-person-in-a-crowd-4582

Updated:02:10 PM EDT Jul 24


this is ggmania.com subsite New Audio Ads Can Target One Person in a Crowd - TechAmok

New Audio Ads Can Target One Person in a Crowd - [technology]
05:15 PM EDT - May,25 2008 - post a comment

A new form of audio marketing works by beaming inaudible hypersonic waves that suddenly become audible when something solid, such as your body, walks into the beam:
The technology works by beaming waves of hypersonic sound at a pitch that can't be detected by the human ear. However, when those sound waves strike an object, such as a human body, they suddenly become audible in the immediate area of the object -- allowing personalized marketing that can target one person in a crowd of hundreds.

In December, the A&E Television Network used the technology to deliver the "Who's there? What's that?" message from a billboard on a busy New York street to advertise a new show about ghost hunters called "Paranormal State." It's also being used in grocery stores in France and in some museums, and could soon be turning traditional advertising on its ear here in Canada too, said Ken Hardy, a marketing professor at the University of Western Ontario.

Short overview of recent news articles

Battlefield 6 reveal trailer (Jul,24 2025 )

Samsung Galaxy Z Fold 7 - Two Week Review (Jul,22 2025 )

Killer 4K 240Hz QD-OLED for just £750: MSI MPG 272URX (Jul,21 2025 )

LAMBORGHINI URUS *STAGE 1* // REVIEW on AUTOBAHN (Jul,20 2025 )

THE BEST VW GOLF GTI I've Driven! Proper ClubSport (Jul,20 2025 )

Intel Core Ultra 9 275HX vs AMD Ryzen 9 9955HX - Which CPU is Best? (Jul,19 2025 )

LAMBORGHINI REVUELTO V12 // 370KMH REVIEW on UNLIMITED AUTOBAHN! (Jul,18 2025 )

Mortal Kombat II - Official Trailer (Jul,18 2025 )

Stranger Things 5 - Official Teaser (Jul,17 2025 )

Google Is Selling Fake Products - WAN Show July 11, 2025 (Jul,14 2025 )

Hacked by playing Call of Duty WW2 on Gamepass? (Jul,12 2025 )

2025 VW Golf GTE // TOP SPEED REVIEW on AUTOBAHN (Jul,12 2025 )

NEW Audi RS3 v cheapest used RS3: DRAG RACE (Jul,11 2025 )

A critical security vulnerability in Microsoft Remote Desktop Client (Jul,10 2025 )

Samsung Z Fold/Flip 7 Impressions: Major Upgrades! (Jul,10 2025 )

Gmail's latest feature helps you get rid of those pesky emails from (Jul,08 2025 )

I'm an idiot and still made top 5... here's how (Jul,06 2025 )

The Fantastic Four: First Steps - Official 'Lift Off' Teaser (Jul,05 2025 )

Samsung Galaxy Z Fold 7 - Hands on Look (Jul,04 2025 )

RTX 5070 Ti vs RTX 5080 - Is 5080 Gaming Laptop Worth More $$$? (Jul,04 2025 )

FIRST DRIVE: Praga Bohema - Crazy Hypercar Driven! (Jul,04 2025 )

Ballerina - Exclusive John Wick Deleted Scene (2025) Keanu Reeves, (Jul,03 2025 )

Call of Duty: WWII - Remote Code Execution Warning (PC Game Pass) (Jul,03 2025 )

1014HP Lamborghini REVUELTO 369KMH TOP SPEED POV on AUTOBAHN (Jul,02 2025 )

Nvidia Drivers (V 576.80 vs V 576.88) - Test In 12 Games - RTX 4060 (Jul,01 2025 )

AMD Adrenalin 25.6.3 Driver Is Available (Jun,30 2025 )

NVIDIA GeForce RTX 5080 SUPER Could Feature 24 GB Memory, Increased (Jun,30 2025 )

Guess What Nvidia Did THIS Time (Jun,29 2025 )

The 10 Best Dinosaur Movies of All Time (Jun,28 2025 )

Microsoft officially confirms that Windows 11 version 25H2 is coming (Jun,28 2025 )

Eddington - Official Trailer 2 (2025) Joaquin Phoenix, Pedro Pascal (Jun,26 2025 )

Microsoft Say System Restore Points Now Expire After 60 Days (Jun,25 2025 )

Facebook, Netflix, and Microsoft Websites Hijacked to Insert Fake (Jun,25 2025 )

I put a $3000 GPU in my Average PC... It Was a Mistake (Jun,24 2025 )

Best External SSD for Mac 2025: After Weeks of Testing, Here's What (Jun,24 2025 )

Mostly boob jokes this week (RTX 5090 DD) - Tech News June 22 (Jun,23 2025 )

Superman - Official 30 Second Spot (2025) (Jun,21 2025 )

'The fastest road car I've ever been in!' - Ferrari F80 track day (Jun,21 2025 )

CPU SCAM: AMD Ryzen 9800X3D Counterfeits & Fraud (Jun,20 2025 )

28 Years Later Review (Jun,19 2025 )

HW News - NVIDIA "N1x" CPU Leak, ASUS Xbox ROG Ally, More Intel (Jun,18 2025 )

NVIDIA GeForce 576.80 WHQL Driver (Jun,17 2025 )

The Fantastic Four: First Steps - Official 'H.E.R.B.I.E.' Teaser (Jun,16 2025 )

Huawei Maextro S800 First Look - A True BMW & Mercedes Killer? (Jun,15 2025 )

Upgrade Windows 10 to Windows 10 LTSC Without Losing Data (Jun,14 2025 )

Squid Game: Season 3 - Final Games Trailer (Jun,14 2025 )

WWDC 2025: Everything Revealed in 9 Minutes (Jun,11 2025 )

Microsoft June 2025 Patch Tuesday fixes exploited zero-day, 66 flaws (Jun,10 2025 )

This Malware BREAKS WINDOWS! (Jun,10 2025 )

Reset Forgotten Password without Any Software, without USB drive in (Jun,10 2025 )

>> News Archive <<

TechAmok - Privacy Policy        loading time:0.01secs