Piracy, it seems, is about more than price. That's one of the surprising discoveries to come out of an experiment by the British band Radiohead last week. On Thursday, the group made its latest album, In Rainbows, available for direct downloading from the Web at an unusual price: whatever fans feel like paying. Downloaders who want to pay nothing can enter "zero" in the site's price field and download the album for free.

But for hard-core music pirates, even free hasn't been enough of a draw. According to music industry analysts, hundreds of thousands of Web users who frequent copyright-infringing file-sharing sites, including The Pirate Bay and TorrentSpy, have chosen to download In Rainbows illegally, distributing their contraband around the Internet just as they might with any other pirated album- the MP3s made available for download were only encoded at 160kbps - a far cry from CD quality and a lower bit-rate than digital downloads available from iTunes and other online music vendors. One can only hope that In Rainbows piracy doesn't discourage other artists from pursuing novel approaches to content distribution. However, if allowing consumers to name their own price for a digital download doesn't curb illegal file sharing, it seems unlikely that anything will.