Netflix reportedly tested video ads for other series earlier this year, and those tests didn't go well
. The company has no public plans to implement video ads anytime soon, and a recent survey
conducted by the market research firm Audience Project seems to justify Netflix's reluctance. After asserting that Netflix is the leading streaming in the US and several European countries, the research firm claims that over half of Netflix's users would stop watching content if the streaming platform introduced commercials. In the U.S, 42% said they would still stop watching if a price drop accompanied the commercials.
When asked whether the Netflix users would stop watching content on Netflix if the company were to add commercials into its streaming service, more than half - and in some countries up to two thirds - confirm that they would do this. And even when presenting the Netflix users for a scenario where Netflix lowered the subscription price while introducing commercials, around half still confirm that it would make them stop watching content on Netflix... The study is based on more than 16.000 individual survey respondents across seven countries; The US, the UK, Germany, Denmark, Sweden, Norway and Finland.