Google Photos will no longer offer unlimited free backup of new "High quality" content from non-Pixel phones starting June 1, 2021. Since launch, Google Photos - available for both iOS and Android - has been unique in offering this free lifetime service. Google's definition of "High quality" means compressed copies of photos up to 16 megapixel and videos up to 1080p resolution. "High quality" content uploaded to the service before the deadline will be grandfathered and kept in the cloud for free, for life, without counting against storage limits. But starting June 2021, all new "High quality" content will be treated the same as Original quality content, counting against the 15 GB total storage available with every free Google account, shared among all Google services. Users can buy more storage with a Google One subscription. The cheapest plan offers 100 GB for $2/month. All existing Google Pixel phones are exempt from this change, and will continue to enjoy free, unlimited High quality media storage. Google says the average user will still be able to store about three years of photos with a free account, but the company also launched a simple tool offering a personalized estimate. Google is also changing its storage policies across all services. Google may delete content for a particular account/service if the user is inactive or over the storage limit for two years. The company also says it will "notify you multiple times before we attempt to remove any content so you have ample opportunities to take action." Users can easily manage storage and delete old files to make space using the Google One app.