The privacy-focused DuckDuckGo search engine has seen tremendous growth recently surpassing 100 million daily searches on January 11th 2021. DuckDuckGo distinguishes itself from competing search engines by not customizing ads to a specific user instead showing ads purely based on the search term. Since DuckDuckGo was launched in 2008 they have grown from processing 100,000 searches a day to now over 100 million searches daily. For comparison, Google processes roughly 5.5 billion searches a day and Bing 200 million so while DuckDuckGo still has a long way to go to becoming a household name they have made remarkable progress. This latest round of growth can be attributed to the upcoming WhatsApp privacy policy changes which have reminded consumers of the importance of internet privacy and security.