The Wall Street Journal has an article from the Moving Upstream series where the use of artificial intelligence (A.I.) in the hiring process is discussed. Almost all Fortune 500 companies use some form of automation in the hiring process. By quantifying human behavior with software algorithms; cluster of words used, micro expressions and tone of voice are turned into data points for machine learning (ML) to analyze and pick the very best candidate for the job. These data points are used to generate a score as accumulated responses and facial movements are compared against a highly rated employee at the company. HireVue is one of the companies that creates the software and ML algorithms that companies such as Unilever and Hilton use to video interview job candidates. HireVue CEO Kevin Parker stresses that some of the advantages of using A.I. include a lack of human bias as it creates a fair and level playing field in the hiring process. The model that HireVue uses captures all facial expressions as seen in top performers but only uses the data points that are relevant in predicting what matters to create the job candidate's score. Another company called DeepSense seeks to use a person's personality instead of job skill and resume to determine compatibility with a job opening. They use ML to analyze an applicant's LinkedIn, Twitter and other social media accounts to find their underlying personality traits