You may soon be able to send or receive in-app content from the App Store as a gift. Apple
recently updated the App Store Review Guidelines and therein gave developers new powers to entice users. The relevant language in the new Guideline says, "Apps may enable gifting of items that are eligible for in-app purchase to others. Such gifts may only be refunded to the original purchaser and may not be exchanged." Apple did not spell out how developers should implement this feature, nor did it explain how the feature will work for end users. Before this change, it was only possible for people to gift apps to one another and not the content within.