The lawsuit, which was filed in the Northern District of California on Friday, seeks to prevent Apple from continuing this practice and wants everyone who bought an iPhone X, XS or XS Max to receive compensation. The main focus of the lawsuit is on the concealed notch, which is claimed that its plaintiff Courtney Davis was tricked by.

Images that disguise the missing pixels on the products' screens are prominent on the Defendant's website, as well as in the advertisements of retailers who sell the products,” the complaint reads. "These images were relied on by Plaintiff DAVIS, who believed that the iPhone XS and XS Max would not have a notch at the top of the phone."

The notch also plays into the bigger picture, or smaller as it may be. According to the lawsuit, the iPhone X screen is "only about 5.6865 inches" due to the rounded corners, which is slightly smaller than Apple's rated 5.8 inches. Because of the rounded corners and notch, the lawsuit claims that the real resolution of the device is 2195 x 1125, which is about 10% less than Apple says it is.

Apparently, those pixels are 'fake' pixels too. LCD screens typically use three subpixels (red, green and blue) in a striped configuration, and it uses them in various combinations to produce a single color for that pixel. The Samsung OLEDs that Apple happens to use utilize a "pentile" structure where five subpixels are arranged in a diamond shape.