AMD seems to be picking up steam over Intel's previous sky-high dominance of the desktop CPU market (Intel still dominates aplenty, really; but AMD has been clawing back market percentage monthly). The latest figures from the German retailer show shoppers taking advantage of AMD's newfound competitiveness in the CPU space, with increasing sales momentum starting on June 2018 up to a staggering 69% total AMD units sold against Intel's 31% during the month of November. All in all, this equates to around 16,000 CPUs sold by AMD just last month
- and represents an almost twofold increase in total number of AMD processors moved YoY by the retailer. Intel's ASP may be much higher than AMD's right now, which helps the company close the gap in earnings to a mere 12% difference, but the latter is likely betting on the greater perceived longevity of its AM4 platform to bring more consumers to their side of the field via a market penetration strategy. It's all about rebuilding the competitiveness image at this time - while racking in a steady profit from AMD's smart choices in processor design. A national European market does not a global one make, of course - and while it may be a little over the edge to extrapolate this to the entire market, one thing is for sure: AMD is gaining market share.