A gas pump that can fuel your car while loading up your iPod with MP3 files took top honors at Microsoft's Mobile & Embedded DevCon, now underway in Las Vegas.

The Windows CE operating system powers the computer-controlled gas pump. Among the features are a 10.4-inch color display that plays as many full-length, high-resolution commercials as you care to look at while you're waiting for you gas tank to fill up. You can check traffic reports at nearby intersections or town. You can even get promotional coupons from a built-in printer.

But that's not all. No, those are the more pedestrian elements of the pump. The real reason that Dresser Wayne of Austin, Texas, won the OEM Embedded Partner of the Year award is the pump's connectivity features. You see, the pump is wired into a computer in the gas station's convenience store. You can, while standing at the pump, pay for your gas, buy a cup of coffee, buy a lottery ticket, and (wait for it) even download digital music.

Unfortunately, the next-generation pump is unlikely to do anything about the rising prices of gas :(