As pointed out by Engadget, Apple's product page for the iPad reads somewhat differently than the iPhone page: If your iPad requires service due to the battery's diminished ability to hold an electrical charge, Apple will replace your iPad for a service fee. Correct... Apple, instead of simply replacing the battery and sending your device back, will simply send you an entirely new iPad for the price of $99 (not including $6.95 for shipping). This, understandably, has both upsides and downsides - for one, you're getting a brand new device, thus extending the overall life of your iPad, but on the flip side, your data won't be returned to you. Unless you've backed up your device in iTunes, everything stored on the iPad when it gets sent to Apple is lost for good. The entire process will apparently take about a week, though the real question is over whether or not customers would mind waiting a few more days if it meant they could keep their device along with its data