At question is a Hyundai Sonata commercial that debuted during the Super Bowl that linked the company's new-for-2011 sedan to all things luxurious. About four seconds into the spot, a brown basketball with gold symbols is shown. Forgive us if we didn't immediately notice that the design of the ball is strikingly similar to the colors and symbols of Louis Vuitton, but the world-famous couture company caught on right away. So... are they excited about the free press during the Super Bowl? Not so much.