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Updated:06:02 AM EST Feb 04


this is ggmania.com subsite Trent Reznor Interview - TechAmok

Trent Reznor Interview - [briefly]
01:20 PM EDT - Sep,25 2009 - post a comment

Joystiq has an interesting interview with Trent Reznor that is definitely worth the click to go check out. Here's a taster:
Do you see any similarities between the indie video game and indie music industries? If so, what advice could you give to those who want to get noticed in the market? Trent: From a business perspective, in looking at the video game world, I haven't applied myself to learning the obstacles or knowing if it's a bad deal to sell yourself to companies like Activision or not. I just don't know the details of that. Video games are a fairly new form of maturing entertainment that really are art forms. The success of the industry as an art form and a form of entertainment will be if it can rediscover itself and to allow for the redefining of what a video game is. Not necessarily targeting it towards just kids or grandparents or whatever. The goal is always to keep a level of entertainment, excitement and innovation.

Again, it seems like games have gone from the golden age -- like Robotron, which was only a few kilobytes -- to the era of Wolfenstein and Doom, where a boutique shop of just ten guys could create an in-depth, quality game in six months to a year. Now we're at an era of needing hundreds of guys and millions of dollars and several years to compete with other A-list titles to attract the big publisher that wasn't as big of a deal years ago.

The publisher equates to the record label and now you have an ecosystem where, if you want to compete with EA or Activision, you have to have a mainstream enough title, which turns into a blockbuster movie scenario. This, again, is the same thing you see with films where a lot of generic, big films come out of Hollywood. Things like G.I. Joe and Transformers, where you know what you're getting, they aren't redefining anything, but they'll make "X" amount of money, because "X" amount of people -- including us -- will see it. But every once in a while, something different comes along, like a Quentin Tarantino who'll blow the doors off things and turns the industry on its head. All because it was exciting, innovative and it came from way over there. I like what I'm seeing from Xbox where they're providing a place to get indie games and you don't have to hack your system or fight updates to get those games on it. Again, the iPhone is another platform that's inspiring and allows developers to make a game in a reasonable amount of time, with little money and allows for the possibility of something cool. Innovation is the key. I'd like to say, from a music side, that the indie world guarantees more innovation, but that isn't necessarily true. The indie world is trying to be the major label. The people I know on indie labels are dealing with the same corrupt, broken structures. Indie implies there's a greater creative atmosphere, but that isn't necessarily true.


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