A one million dollar speaker? For ONE speaker? Yes, it is true!! Please understand that $1,000,000 buys one speaker, so you'll need to shell out $2,000,000 for stereo, and at least five million for your Ultimate home theater. The Ultimate is a rather large speaker--each one consists of six, seven-foot tall panels. Each Ultimate houses a total of forty 15-inch subwoofers, twenty-four 8-inch woofers, and massive arrays of 2-inch wide and 1-inch wide ribbon tweeters. All of this is for a single channel/speaker, double those numbers for stereo! A pair of Ultimates are nearly forty feet wide! That pretty much rules out my chances of getting the Ultimate for review in my Brooklyn apartment, oh well. Each Ultimate speaker comes with its own power amplifiers, with an output of 31,000 watts, and the manufacturer claims the Ultimate can generate up to 146dB SPL, that's a lot louder than a jet plane taking off. And just because it can play that loud, doesn't mean it has to. Just because a Ferrari can go 200 mph, doesn't mean it can't cruise at 55.