KMP Media (Operating under trademark license from Eastman Kodak Company) today announced the KODAK Preservation CD-R and the KODAK Preservation DVD (-R), a new 24-karat gold CD-Rs and DVDs that extend the storage life of data, music and images for many decades.

"The gold Preservation CD-R can safely store digital data for up to 300 years," said Steve Mizelle, President of KMP Media. "The gold Preservation DVD (-R) protects videos and other very large digital files for 80 to 100 years. This is especially important for consumers trying to save precious photos, critical data, music or movies."

The silver reflective layer eventually tarnishes through exposure to light, heat, oxygen, humidity and rough handling. For some, this may mean the loss of key data or precious memories such as wedding and family photos. The 24-karat gold reflective layer on the KODAK Preservation CD-R and Preservation DVD (-R) will not tarnish or oxidize. Phthalocyanine dye, an extremely stable medium for long life, is the primary data storage layer in the CD-R. In addition, triple layers of protection guard against heat, humidity, bright light and the effects of rough handling. The substrate of the CD-R is optical grade polycarbonate, better than many CDs on the market.