Easily the most notable feature on the Samsung Alias 2 is the 'Magic Keypad.' IT makes use of electronic ink technology to change the button labels on the fly, operating in a similar way as the screen on the Amazon Kindle. As a dual flip phone, you can open the Alias 2 one way and reveal a numeric keypad. Open it the other way and you gain access to a full slate of QWERTY. Further still, you could be given app-specific buttons, like the calculator shown here. Presumably, the web browser will provide buttons for back, forward, refresh, and so on.