Sony Bravia V series

Sony Bravia S series

Sony will be lauching six new additions to it's Bravia line up on May 1st in order to boost sales ahead of the World Cup soccer tournament to be held in Germany. All models are capable of showing high-definition TV broadcasts with enhanced color reproduction functions. The upper-grade V2000 series comprises 32", 40", and 46-inch models will be equipped with Sony's new "live color creation" technology, which uses a wide spectrum backlight (Wide Colour Gamut Cold Cathode Fluorescent Lamp) which used phosphors developed for the company's Trinitron CRTs. The result: enhanced reds and greens that "brings what you see closer to the true colours of nature than ever before", Sony claims. The V series' screens also have a 1300:1 contrast ratio, 8ms response time and a 178° viewing angle. They're backed by a SRS TruSurround XT audio signal processing system to create a better sound pattern from the display's stereo speakers - also a feature of the S series screens, which use the same LCD technology, as do the X series models. These V  models are expected to sell for about 280,000 yen, 380,000 yen and 490,000 yen in Japan.

The other three models, to be sold in the S2000 series, are also available with 32-, 40-, and 46-inch screen sizes. All of them features a 1,300:1 contrast ration, 8ms response time and 500cd/m2 brightness. They will likely carry slightly lower price tags, at 250,000 yen ($ 2360), 350,000 yen ($ 2950) and 460,000 yen ($ 3880), respectively.