The first commercial features a woman named Lauren who was given $1,000. She wanted to get a 17-inch screen and a comfortable keyboard. She went to the Apple store only to leave disappointed as their cheapest computer (the $999 MacBook) only had a 13-inch screen and featured a narrow keyboard. She ends up at Best Buy instead, where she finds a HP Pavilion notebook with a 17-inch screen that's $699.99 before tax. She's able to get the computer and a printer for $900, pocketing the extra $100. At the end of the commercial, she states, "I'm a PC, and I got just what I wanted." (thanks
DailyTech)
I'm guessing MS is trying to cut into Apple's profit margin by trying to force them to lower prices. I mean the commercial does make a fair point. Apples are much more expensive...