Orange
and Sony Ericsson have cemented a partnership that will ensure the mobile
phone operator gets first dibs on the new range of Walkman handsets in the UK
when they launch later in the year. Orange customers will be able to get the new
handsets within the Sony Ericsson Walkman phone portfolio, commencing with the
W810i and W300i first or at the same time as one other operator when the launch
later this year.
The deal, announced by the companies today also includes the
operator getting an exclusive interface for the phones as well as partnering on
an exclusive nine-month European sponsorship deal with
Christina Aguilera
to promote it.
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