According to
TechCrunch, the rebranding will occur early next year, and Microsoft might
go with the name "Kumo"-a Japanese word meaning both "cloud" and "spider."
That's certainly easier to say and a little catchier than "Live Search,"
although TechCrunch says Microsoft might retain the Live name for its network of
online services. Nothing in set in stone quite yet, though. In a different
report,
CNET News points out that Microsoft recently hired Yahoo Search Technology VP
Sean Suchter to work on Live Search. The move hints Microsoft is seeking to
revamp and improve its own search business-and that it may have given up on a
merger with Yahoo despite the departure of CEO Jerry Yang.
Well, no matter how many times they change the name and colour gradient on the
homepage, it isn't going to drive more people to the site ;)
