If the $1 billion Web video advertising market is to reach the level of
television's estimated $50 billion,
it
ironically won't be thanks to YouTube, the Internet's most popular spot for
watching clips. That's at least the read from Internet video executives here
Thursday at the RBC Capital conference. Executives from popular video search and
ad companies said that so-called user-generated videos like those on YouTube
aren't drawing any significant dollars from advertisers or agencies. Advertisers
need to control their brand, and it's seen as too risky to give up that control
on a network with home videos or potentially pirated broadcasts...Well, If I
bought something for $1.6 billion two years ago and it still isn't making money
(actually costing me $1 million a day in bandwidth), I'd be pissed...
