Hardware manufacturer AMD today unveiled a new plan to simplify the process of determining PC gaming system requirements for mainstream consumers. Titled AMD Game!, the program will allow gamers to purchase hardware which meets a certain set of minimum requirements. New systems and parts will be labeled with AMD Game! or AMD! Game Ultra badges, meant to inform customers that the machine can capably play _today's games_.  Those who buy the AMD Game! certified systems will then be assured a standard of performance when playing recently released games. The company plans to update the specifications every six months to keep in line with current industry trends, though the name of the labels will remain the same.

It's a nice idea but we'll have to see what happens when the next AMD Game! and AMD Ultra! specifications are rolled out in six months' time. They simply must change the name or else retailers will have two entirely different sets of hardware with the same label printed on the packaging. If the new name is anything other than AMD Game! Spring-Summer '09, well, we will probably soon end up with the same level of customer confusion as we have now...