Citing research firm DisplaySearch, EE Times says the TV's active matrix OLED (AMOLED) implementation has a much shorter lifespan than what Sony quotes in its specifications: allegedly only 5,000 hours for white colors and 17,000 hours for "typical video image." Worse yet, EE Times adds that the panel is victim to "differential aging," which causes blue, red, and green luminances to shrink by 12%, 7%, and 8%, respectively, after just 1,000 hours-that's about a month and a half of continuous use.

The sub-pixel architecture includes two TFTs and two capacitors. The pixel architecture does not use a common support layer, as the materials and thickness are different. The micro cavity structure results in multiple reflection interference. The brightness is severely reduced in high-ambient conditions. The black levels are less than 0.01 cd/m, lower than any other display (PDP or LCD) currently on the market. The top emission design includes a color filter and a circular polarizer. The cathode is semi transparent. The design includes a unique approach to cooling the OLED.

So all you have to do is replace it every few months and you're good to go. What's the problem here? ;-)