A week after releasing
his four-volume
instrumental work "Ghosts I-IV" through his website, Nine Inch Nails' Trent
Reznor is reporting that
he amassed more than $1.6 million in orders and downloads. Reznor made the
albums available at five different prices, including a free download, without
any advance publicity. His marketing campaign, such as it is, consisted of a
terse announcement on his nin.com web site. On Wednesday, he reported 781,917
transactions, including free and paid downloads and orders of physical product.
A $300 box set sold out of 2,500 copies within a day. Nine of the
36 songs were made available as a free download. The complete set also was
available as a $5 download, a $10 double-CD and a $75 set with bonus visual
content. Needless to say this is awesome! I think it does prove that major
artists can do very well without too much further ties to the record labels!
Cheap music for us, lots of money for artists :-)