After being trounced at CES this year with Warner jumping ship, and numbers heavily favoring Blu-Ray, Toshiba and the HD DVD group have started agressive pricing and discounts, or as I like to call it - A Fire Sale. The MSRP of both discs and players have been reduced in a last ditch effort to hold the market. Amazon already has a discount page setup showing the HD DVD prices of $14.99 and up (It should be noted that there are over 220 Blu-Ray titles discounted as well). Finally, the MSRP of all 3 of Toshiba's players also received a hefty discount. Of course,the online prices are even cheaper. With the HD A3 lists for $130, the HD-A30 lists for $175, and finally the top of the line HD-A35 lists for $275. Last chance to solidify your HD DVD collection before the end? What do you think?