Blockbuster is finding it harder to compete online than they originally imagined. With Netflix ruling the roost, Blockbuster sought to make a name for themselves by having a much lower monthly fee for their service. While they did have Netflix beat in some areas, such as extending it to their brick-and-mortar stores, it doesn't seem to be getting the critical mass they want. As such, they are raising the price on the services they offer. Prices for Blockbuster's Total Access $9.99 monthly plan, which allows customers to rent one DVD at a time, and the most popular $17.99 plan, for three DVDs at a time, will rise by $2. The price of the premium plan -- three DVDs at a time and unlimited in-store trades -- will rise to $34.99 from $24.99 a month. The price hikes will apply to new subscribers and some existing subscribers who are heavy users, starting December 27. At the same time, they lowered the cost of some other services, probably in attempt to reduce potential customer losses. Overall, however, this is probably a negative move, at least for the online portion of their business.