Speculation is now surfacing that the seemingly constant back and forth between Universal and iTunes could perhaps be because a group of major labels is planning to create their own subscription service. Universal has its own catalog, and is apparently taking to Warner Music Group about putting that label's music on the service. It has reportedly already signed up Sony BMG. Business Week reported Friday that the move is aimed at taking more control over the distribution of digital music, which Apple has a near stranglehold on. If the rumors are correct, users would shell out money only for the Total Music player itself. The roughly $5 per month fee to download music would be absorbed by hardware makers and cellular carriers. However, it is not clear how that would affect the price of the player itself.