
Visa sent out
a press release announcing the availability of the
Visa Micro Tag, a new key fob payment device embedded with Visa payWave,
Visa's contactless technology feature. The Visa Micro Tag is designed to easily
attach to a key ring, and allows cardholders to pay by simply waving their Visa
Micro Tag in front of a contactless payment terminal without the need to
physically swipe or insert the device into a point-of-sale terminal. The
Visa Micro Tag allows financial institutions to offer cardholders a companion
device to an existing credit, debit or prepaid account.
Customers with Visa payWave cards in the U.S. have the option of not having to
sign for payments under US$25, a feature that also benefits merchant locations
where speed is important and where cash has been the traditional means of
payment. The technology is already in use at convenience stores, sporting
venues, gas stations and fast food restaurants nationwide. Visa says
payWave-enabled products receive the same security protections other Visa
products offer, plus the additional layers of security because the payment
device never leaves the customer's hand, can only be read at extremely close
proximity to a reader, and submits a unique digital watermark to the Visa
payment network for each transaction.
Visa Micro Tags display the Visa Brand Mark and contactless indicator. A Visa
account number is not required to be embossed or printed on the device,
providing an additional layer of security for consumers carrying a Visa Micro
Tag in visible ways, such as on a keychain.