The new InVideo ads, launched by Google's YouTube division on Wednesday,
start as an overlay on the bottom 20 percent of a video, and people can click
and watch the advertisement if they want to. If the user does not click on the
overlay, the ad will simply disappear. They are designed to interfere as little
as possible with viewing. If a user clicks on the advertisement, the video they
were watching pauses while the ad plays.
Mostly, users expressed dissatisfaction over the new ad scheme, and a number
said they would turn to other Web sites that host videos in response to the
move.