Microsoft revealed that it
is testing a free, ad supported version of Works 9. A senior product manager
at Microsoft said the ad-supported programs address concerns from PC makers
about rising costs while giving customers free productivity software at the same
time.
The ads, which Stern says are 'not intrusive,' will be targeted based on what
Microsoft knows about Works users' demographics, and will relate to common tasks
like household budgeting and vacation planning. The display ads will
appear in the lower corners of the screen while users work on spreadsheets,
calendar appointments and other documents. The suite will come pre-loaded with
ads, and new ones will download when users' computers connect to the Internet.
Users of the free Works suite will be able to click from inside the program to
upgrade to the $40, ad-free version of Works 9, or download a free trial version
of Office 2007, which costs from $149 to $679.