Hollywood Records, Walt Disney's music label, is offering a new CD format with extra features to help boost sagging CD sales.

Hollywood Records on Wednesday unveiled its new CDVU+ (CD View Plus) format with digital magazine extras, song lyrics, band photos and other extras to boost fan loyalty. The new format also replaces the traditional CD booklet and plastic jewel case with recyclable packaging. Teen punk band Jonas Brothers will be the first act to use the technology when they release their self-titled album on August 7.

Music companies have been seeking new ways to give buyers more value from recorded music sales in hopes of turning around declining sales trends of regular CDs. U.S. CD sales were down nearly 20 percent in the first half of 2007 as more young buyers digitally download music and piracy runs rampant.