Taking the approach that people who sleep on their sides are less likely to snore, innovative retailer Brookstone today announced the nationwide launch of the new anti-snoring Sona Pillow, a specially designed pillow that promotes a comfortable side-sleeping position and is clinically shown to help stop snoring and to treat mild sleep apnea.

Developed by Florida neurologist Dr. Najeeb Zuberi, M.D., the Sona Pillow already has helped thousands of users and their partners get a more restful night's sleep. According to a study published in the medical journal, Sleep and Breathing, people who used the Sona Pillow generally snored less often, took in more oxygen and experienced better overall sleep.

The secret lies in the patented Sona Pillow's shape. Users place one arm comfortably under the pillow's sleeping surface in a recessed space and remain in a naturally comfortable side-sleeping position thanks to the pillow's triangular design and raised center. The contour of the Sona Pillow helps people avoid sleeping on their back where they are more likely to snore and places them in a side position with the head facing downward. This sleeping position moves the jaw forward and helps to keep the airway open, which helps to avoid snoring and leads to a better night's sleep for both the user and his or her partner.