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Trent Reznor: 'No wonder people steal music.' - TechAmok
Trent Reznor: 'No wonder people steal music.' - [internet] 05:01 AM EDT - May,13 2007 - post a comment Nine Inch Nails's Trent Reznor has updated
his blog:
As the climate grows more and more desperate for record labels, their answer
to their mostly self-inflicted wounds seems to be to screw the consumer over
even more. A couple of examples that quickly come to mind:
* The ABSURD retail pricing of Year Zero in Australia. Shame on you, UMG. Year
Zero is selling for $34.99 Australian dollars ($29.10 US). No wonder people
steal music. Avril Lavigne's record in the same store was $21.99 ($18.21 US). By
the way, when I asked a label rep about this his response was: "It's because we
know you have a real core audience that will pay whatever it costs when you put
something out - you know, true fans. It's the pop stuff we have to discount to
get people to buy."
So... I guess as a reward for being a "true fan" you get ripped off.
* The dreaded EURO Maxi-single. Nothing but a consumer rip-off that I've been
talked into my whole career. No more.
The point is, I am trying my best to make sure the music and items NIN puts in
the marketplace have value, substance and are worth you considering purchasing.
I am not allowing Capital G to be repackaged into several configurations that
result in you getting ripped off.
We are planning a full-length remix collection of substance that will be
announced soon.
The bottom line is that record labels are scared to death that they will soon be without a job. A relatively free distribution vehicle is already there: the Internet. Soon, groups such as NIN will sell directly to the Internet and completely circumvent record labels. Do we really need CDs? If DVDs with complete audio, video, and special features can be sold for $10 and still make money, why do CDs cost more when the content is obviously less? Charge a reasonable price and most people won't steal! |
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