Meta is preparing to test premium subscription tiers for its flagship apps-Instagram, Facebook, and WhatsApp-with rollouts starting in select markets in the coming months, according to reports from January 2026. These paid plans will unlock exclusive features such as advanced AI tools (including integration of the recently acquired Manus AI agent), enhanced creative controls on Instagram like unlimited audience lists and anonymous Story viewing, productivity boosts on Facebook, and expanded capabilities on WhatsApp, while core app experiences remain free.

The move aims to generate recurring revenue to offset heavy AI investments and compete with rivals like OpenAI, separate from the existing Meta Verified program for creators. Pricing is anticipated to range from $5-10 per month, with final details to be refined based on user feedback during testing. While Meta highlights improved user control and privacy options, some concerns persist regarding potential paywalls for power-user features and broader antitrust implications.