Samsung announced that it's bringing its "Ultra" branding to its foldable phone lineup soon. The accompanying teaser animation shows a device that opens like a book, similar to the company's current Galaxy Z Fold6 model. It's not clear if this means the company will offer an additional Fold model this year (one Ultra and one non-Ultra), or simply offer one model but apply Ultra branding. Ultra branding usually implies the very highest-end - and most expensive - model in a Samsung lineup, so a price hike for the top model could be in store as well.