Intel is getting everything it deserves. Intel invented X86, controlled the market for many years and made countless bucks doing so. However, Intel died as a "serious" company when management decided that the "bean counters" should determine the companies future direction. Intel sat on their collective ass, not innovating to a significant degree for years, blowing cash on other "non-serious" projects allowing AMD to currently exceed them in all areas. Couldn't happen to a better company considering how Intel conducted business where AMD is concerned.