Pamela Anderson, former star of the TV show Baywatch and popular sex symbol, is handing out three signed, physical copies of her final Playboy cover on the recently launched social network BitClout. The copies will be given to the top three holders of her creator coin-everyone has their own coin on BitClout that can rise or fall in value-and the winners will be announced on March 31. Anderson also hinted that she may drop NFTs to all of her coin holders too. The decision by Anderson to join BitClout is perhaps surprising given that, on January 26, Anderson quit all social media. She left Instagram, Facebook and Twitter, saying she was focused on reading and being in nature. She also claimed that such sites are designed to waste time, make money from you and take control of your brain. But in a sudden turnaround, on March 27, she became verified on BitClout. She said it provided freedom, while highlighting the importance of decentralization. While BitClout is centralized at the moment, the project plans to become decentralized over time. Currently, Bitclout lets users transact with various cryptocurrencies, including several of its own and Bitcoin). Anderson recently started posting endorsements of BitClout on the network itself, encouraging others to join it, and expressing support for freeing Julian Assange, the founder of WikiLeaks, before announcing details of the giveaway.

BitClout is a social network that has created cryptocurrencies tied to individuals' social media identities. Everyone on Twitter can claim an account on the network, where they have their own "creator" coin. Meanwhile, the project created thousands of coins in advance tied to influential Twitter figures, in many cases without obtaining their permission. Those influencers are able claim a share of those joins by joining the network, though they have to pay around $60 in Bitcoin to do so.