In a WWDC session aimed at web developers, the company showed off the new functionality, which Apple touted would provide a "frictionless experience" for users.

Similar to how Face ID and Touch ID work today in iOS apps, web developers who choose to implement the new technology could prompt their users to choose a biometric authentication method the next time they visit their website.

The technology was built via the Web Authentication (WebAuthn) API, which allows developers to build authentication via the FIDO2 specification developed by the FIDO Alliance. It will be made available starting with Safari 14 for macOS and iOS, the organization said.

As CNET explains, Apple isn't the first to use the browser technology - it's already available in Firefox, Chrome and Microsoft Edge, for example.

Apple's adoption, however, could push forward the larger biometrics movement. This is due, in part, to Apple's way of making complicated technology consumer-friendly and taking on the work of user education. Apple also has a sizable community of developers who get excited to roll out Apple's latest technology.