If you own an iPhone, you've probably experienced that moment when you try to install an app while you're out and about, and Apple just won't let you. The app is simply too large, and Apple has rules for how big of an app it will let you install from a cellular connection. As spotted by 9to5Mac, Apple has quietly increased the limit for cellular downloads to 200MB. The last time it was increased was in September 2017, which was when it was bumped up to 150MB. Obviously, these rules were originally formulated at a time when most users had very limited data plans. Surely, no one wants to download an app and find out that they used up all of their data or went over their cap.