Facebook is starting to role out major redesigns of all of its major apps, including Facebook, Messenger, Instagram, and WhatsApp. In the core
Facebook app, the company is refreshing the design and refocusing the whole service to emphasize private groups over public posts. Different types of groups will now have new tailored features, such as job postings for job groups, and anonymous questions for health groups. In the Dating area, users can now designate "secret crushes" among extended friend circles, where Facebook will match people who crush on each other. The
Messenger app is being re-engineered to be faster and "lighter". It will also introduce a new feature where friends can watch a video together and chat about it, and a feature that collects Stories from Close Friends in one place. In
Instagram, a new camera interface includes a Create Mode for generating visual content from scratch, without a photo or video. Instagram is also adding a new fundraising tool, with 100% of funds going a nonprofit of choice. Instagram is also starting a phased rollout of in-app shopping for products promoted by creators.
WhatsApp will soon gain a catalog feature where customers interacting with a business account can view a product catalog from that business.