Apple announced a trio of new premium smartphones at its special event yesterday - the iPhone Xs, iPhone Xs Max, and the iPhone Xr. The top-of-the-line iPhone Xs Max, as expected, pushes the boundaries of smartphone pricing, starting at a staggering $1,099, with the smaller Xs starting at $999 and the slightly more affordable Xr starting at $749. However, if you're interested in purchasing these devices in the UK or any of the other European countries, you might be in for an unpleasant surprise. In the UK, the prices in pounds are similar to the dollars pricing, which means that you will need to shell out much more than you would if you bought it in the United States. The iPhone Xs starts at £999 ($1,304) for the base 64GB version, climbing to £1,149 ($1,499) and £1,349 ($1,760) for the 256GB and 512GB variants respectively. Similarly, the maxed out 512GB version of the Xs Max will cost £1,449 ($1,890), which is a whopping $441 difference.

In some other European nations, this difference increases. For example, the base variant of the iPhone Xs Max costs €1,249 ($1,451) in Germany, with the maxed out 512GB variant selling for €1,649 ($1,915), a $466 difference. Things get costlier in your live in France, Italy or Hungary, as the difference in pricing could increase all the way up to $501, $514 or $615 respectively. It's the same with the iPhone Xr. The base 64GB variant costs £749 ($977) in the UK, with the highest model being offered at an asking price of $899 ($1,172), a whole $273 costlier. In Italy, however, that difference increases to $331, which is quite a lot.