Today, a report on Bloomberg states that the Cupertino giant is, for the first time, developing its own displays at a secret facility near its California headquarters. Per the report, according to sources familiar with the matter, the company is working on developing next-generation microLED screens that might be used in future Apple Watch, iPhone and other Apple products. microLED displays consist of arrays of microscopic LEDs that form individual pixel elements. These displays can be aimed at low-powered devices such as smartphones and wearables. microLEDs offer higher brightness, lower power consumption and longer lifespans than that of traditional OLED displays. However, they are very complex and much more difficult to produce than OLED displays. The company has been working on the technology for a long time and also almost killed the project around one year ago, says the report. However, engineers have made significant progress and have successfully manufactured a fully functional microLED screen for an Apple Watch prototype in late 2017. Significant investment is being made by Apple on this technology, and if the company is successful in bringing this technology to its devices, it will be a huge step forward in bringing development of key components in-house and reducing reliance on suppliers such as Samsung, that benefit heavily from orders from Apple for producing their screens. The report also mentions of another facility that houses technology that handles LED-transfers, a process in which individual pixels are placed into a microLED screen. The intellectual property for this process was acquired when the company purchased LED display making startup, LuxVue in 2014. Another report from Nikkei last year suggested that the firm was working on developing microLED tech for its Apple Watch at a facility in Taiwan.