YouTube founder Chad Hurley has confirmed that his team was working on a revenue-sharing mechanism that would "reward creativity". The system should be available in a matter of months and is to be supported on various forms of advertising, including short clips (up to 3 seconds) shown ahead of the actual film. The offer is not, however, for all of YouTube's 70m users: it applies only to people who own the full copyright of the videos that they are uploading to the YouTube web.